(Post 37) Planning - Ancillary task 2- Poster

1) Are there any particular album release posters that you remember? For what reason do you remember these?
Noah- "There is only one I remember, and it was for a single. This is for bad blood, the Kendrick Lamar version. I remember them."

Megan-"I remember the arctic monkeys album release poster because it was everywhere when the album came out'

Chloe- "I don't know if this counts as a release poster, but the promotional image for Fall Out Boy - American Beauty/American Psycho. I remember the image of the band members being everywhere on social media before release."

Me- "I really struggle to remember any release posters at all."

2) How important is a poster to you deciding whether to buy it? Why?
Noah- "Not important at all. A poster isn't really an indication of how the music is itself."

Megan-" not very important, the music can be good and have a bad poster, or vice versa'

Chloe- "Not important - if I like the music, I would buy the album."

Me- "I don't think a poster is important at all in the decision making process. I never really see many posters and I tend to buy albums for artists I know and love, so they wouldn't make too much of a difference anyway."

3) In your opinion what makes a good poster?
Noah- "Clear what it's trying to get across. Easily recognizable if seen from far away and gives all necessary information. So if its a teaser poster for a film, it could say 'December', but when it gets closer it should say a specific date."

Megan - 'Clear title and act name, eye catching, colourful, represents the music, perhaps linked to the video of the main single and a release date'

Chloe- "Reflective of the band's image. The poster should relate to the upcoming album. As a teaser it doesn't need to display much information, save for the album name and the band name."

Me- "It should clearly promote the album and should definitely have links with the new album. If the two were completely different in styles, it would be really hard to find the album."

4) How much space should the act name and track name take up?
Noah- "The track name should take up maybe a fifth of the poster and the act nameless so much. The track name should be bigger."

Megan - 'The act name should be easily visible, but the track name should be larger'

Chloe- "I think the act name should take up more of the poster than the track name so that people recognise the artist and understand they are releasing new music."

Me- "I feel like they could take up an equal amount of space. With well-known artists, they tend to have a poster with their faces in it and then the title in a larger font, as the public already know who they are. This can be effective, but more so in famous artists."

5) Should the image be of the act or a piece of design/artwork? Does this depend on whether the act is a soloist or as part of a group/band?
Noah- "I think this time it's different than the album cover. Where this time it's more targeted to draw more new people in and advertising the band. It has to show new people who these guys are." 

Megan - 'I don't think it matters, at the end of the day, it's whatever is eye-catching'

Chloe- "I think that there should be a cohesive theme between the poster and the album cover, such as a different image from the album photoshoot. Something to tie the two together."

Me- "I think that the image doesn't really matter. It doesn't make much difference if it is art or a picture of the band. However, it really needs to have cohesion with the album cover and the artist's musical genre."

6) Should there be a common theme across the poster and CD cover?
Noah- "There doesn't have to be but its better if there is, it shows a bit more consistency". 

Megan - " Yes, at least a similar colour palette"

Chloe- "I think there should be a cohesive theme, but not necessarily the same image."

Me- "As mentioned before, there has to be some sort of connection between the two. Without this, it is terribly hard to link the two, and if you see the poster first, it could be really hard to find the album if it doesn't have a theme."

7) Do you like to see a quote and/or star rating?
Noah- "No, I don't because you shouldn't need a review to justify how good it is. I think I'd not take in the opinion of anyone else, as I may have different tastes to them. Some people may really love it and I hate it."

Megan - "No, that should only be visible on a film poster"

Chloe- "No - music does not need to be rated in the same way as a film."

Me- "Personally, this makes no difference to me. Unless the reviews were awful, it wouldn't turn my eye or make a difference in the purchase."

8) Should the acts social media accounts appear on the poster somewhere?
Noah- "Yes, because if a person likes the look of a poster and it's leading up to something, they may want to follow the social media to see when things are coming out."

Megan " Yes, the purpose is to advertise and social media is the perfect opportunity to share new content so yes they should be visible"

Chloe- "Yes, in the same way as social media should appear on an album cover - small, unobtrusive, less to advertise the social media and more to provide the information to the audience."

Me- "Yes, I think that the social media has to be prominent. It doesn't have to be huge, or annoyingly big, but it has to be large enough to read. If a person has seen this really interesting poster, they may wish to observe the bands other albums, or their release date for the album. I wouldn't say it was critical, but it is important to many people."

9) Should the release date and ways of purchasing appear somewhere?
Noah- "Yes, definitely. People like to wait until midnight of the day it comes out to get things. Personally, I like to prepare myself and wait as early as I can."

Megan - "Yes, otherwise people are going to lose the hype and forget about it"

Chloe- "Yes, because people need to know when the album will come out."

Me- "Definitely. Without the release date and purchasing, it could be difficult to understand how and when to buy the album. It could be seen as bad customer service and may even detract from listening to the album."

10) Is the choice of font and text colour important?
Noah- "Yes, it does matter it needs to be clear to see from far away."

Megan- " Yes, if the style of the music clashes with the poster it will make the artist look unprofessional and unorganized"

Chloe- "I think the font should be linked to the album and the artist's style of music, but the text colour does not matter too much as long as it is clear."

Me- "The font is really important. Font seems like a small thing, but people really take into account the font and the colour. If it's a messy font or unprofessional, they may have adverse feelings toward the album."


Heres the vlog that goes with the data. 

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