(Post 23) Audience Research Post 1
What are you trying to find out in your audience research?
In my audience research, I am trying to 'test the waters', and need to use this to assess
several aspects-
done some preliminary research on this industry:
The rise of digital services like
Spotify, Netflix and iTunes has
boosted the sales of digital
media- games, video and music.
Digital sales of video grew by 40% in 2013, compared to a 6.8% decline in sales of physical formats.
To get my research, I will ask ten questions. Some are vaguer so I can get a sense of
the persons knowledge, and willingness, then I will become more specific if they are willing,
and I will finally ask them about my idea, to gauge how people feel about it. These are the
questions I am going to ask:
Vague:
Specific:
Why do you watch them (ie- you like the band, director)?
What is your favourite genre of music/film?
Who is the audience for music videos?
In your opinion, are music videos an effective form of advertising?
About mine:
How do you feel about wider representation in media, particularly music videos?
Have you heard of the song 'Youth' by Daughter?
How do you feel about relationships in music videos?
(Give Brief outline of my video) Would you watch this?
In my audience research, I am trying to 'test the waters', and need to use this to assess
several aspects-
- What do real audiences consume?
- Who are the specific audiences for particular products?
- How do media industries target these audiences?
done some preliminary research on this industry:
Spotify, Netflix and iTunes has
boosted the sales of digital
media- games, video and music.
Digital sales of video grew by 40% in 2013, compared to a 6.8% decline in sales of physical formats.
Music streaming, meanwhile, saw a 33.7% rise and now accounts for nearly 10% of consumer revenues from recorded music.
The overall UK music, video and games market was worth £5.4 billion in 2013, up 4% on 2012's total of £5.1 billion.
These statistics suggest a rise in digital consumption of media, which encompasses music video. According to these results, there is a clear rise in music video consumption and digital music consumption. This rather expands my audience, as there are more consumers of online entertainment and music videos. This effects my research video, as I will probably be able to ask more people my questions, as there is a clear consumption increase.
Nowadays, music videos are being used more often as a marketing tool. For example, Beyoncé's release of her 'visual album' Lemonade attracted a huge audience and turned heads in the marketing industry. She first teased her audience with this idea in February 2016, where she released her single 'Formation'. This had an amazing video, that immediately started trending, and the news of her digital album spiked record sales of her music. Next, she released a trailer which invited her fans to watch the 'world premiere' on TV. When her much-awaited album was finally released it was as trailblazing and creative as the build-up promised – a visual album consisting of a series of videos linked by poetry. As soon as the hour-long screening finished the album was made available on Tidal, the streaming service backed by Beyoncé’s husband Jay Z.
This shows how artists have started releasing their music videos as separate pieces of art- they are no longer just to accompany the music, and promote the artist, but are a separate piece of entertainment for an audience.
They are useful as marketing, as people may share the video, because it is particularly entertaining, and then others will watch it and then enjoy the song. This is a good technique, as they will listen to the song and perhaps check out the other music, thus bringing traffic to the artists' music and gaining them revenue.
What questions are you going to ask to get these answers?They are useful as marketing, as people may share the video, because it is particularly entertaining, and then others will watch it and then enjoy the song. This is a good technique, as they will listen to the song and perhaps check out the other music, thus bringing traffic to the artists' music and gaining them revenue.
To get my research, I will ask ten questions. Some are vaguer so I can get a sense of
the persons knowledge, and willingness, then I will become more specific if they are willing,
and I will finally ask them about my idea, to gauge how people feel about it. These are the
questions I am going to ask:
Vague:
Do you watch music videos?
If so, how do you consume them?
How often do you watch them?
Specific:
Why do you watch them (ie- you like the band, director)?
What is your favourite genre of music/film?
Who is the audience for music videos?
In your opinion, are music videos an effective form of advertising?
About mine:
How do you feel about wider representation in media, particularly music videos?
Have you heard of the song 'Youth' by Daughter?
How do you feel about relationships in music videos?
(Give Brief outline of my video) Would you watch this?
My video is going to be more targeted at a teenage audience, because of it's themes and
ideas. Also, the music I am using had a younger audience, so my video will naturally be
directed more at a younger target audience. Because of this, my audience research will be
mostly aimed at teenagers, and young people. However, I will still interview older generations
to get a wider pool of results.
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